Shawn Michaels to Replace Bruce Prichard on WWE Creative
Bruce Prichard is set to retire from his full-time position with WWE in 2026. He currently serves as Executive Director of Creative Writing and Talent. His retirement is planned to take place after WrestleMania 43.
Following retirement, Prichard will continue his connection with WWE in a consulting role. He will no longer perform his current duties or reside in Stamford. Plans for the exact timing remain subject to possible change.
Multiple wrestling journalists have confirmed the report about his upcoming retirement. Prichard first joined WWE in 1987 as an announcer. He later portrayed the on-screen character Brother Love.
The Brother Love character ended in 1991, after which Prichard worked backstage alongside Vince McMahon. He stayed in that capacity until his release from the company in 2008. During his time away from WWE he worked for TNA and MLW and hosted his own podcast.
Prichard returned to WWE in 2019 and has remained with the organization since then.
Story timeline · 16 reports
- Bruce Prichard’s WWE Replacement After WrestleMania 43 RevealedPer PWInsider, WWE is planning to have Shawn Michaels take over Prichard’s position as Executive Director of Creative Writing & Talent once Prichard steps down…
- Shawn Michaels Expected to Replace Bruce Prichard at WWEPWInsider.com exclusively reports that WWE Executive Director of Creative Writing and Talent Bruce Prichard is expected to retire from his full-time role after…
- Bruce Prichard Needs Serious SurgeryPer Fightful Select, WWE executive Bruce Prichard requires very serious surgery and will continue working with the company from home after an internal memo was…
- Bruce Prichard Expected to Retire From WWE RolePer PWInsider and Fightful reports, multiple sources indicate Bruce Prichard will step down from his position as Executive Director of Creative Writing and…
- Bruce Prichard Expected to Retire After WrestleMania 43Per PWInsider's Mike Johnson, longtime WWE veteran Bruce Prichard is expected to retire from his role as Executive Director of Creative Writing & Talent once…
- Injury Update: Bruce Prichard to Retire From Full-Time WWE Role as 30-Year-Old Injury ResurfacesNew details are emerging on this story from Athlon Sports: Bruce Prichard to Retire From Full-Time WWE Role as 30-Year-Old Injury Resurfaces.
- End of an Era: Bruce Prichard Set to Retire From Full-Time WWE Role After WrestleMania 43Per PWInsider , Bruce Prichard is likely to retire from his position as WWE’s Executive Director of Creative Writing & Talent after WrestleMania season next…
- Bruce Prichard Needs Serious Surgery, To Work From HomePer Fightful Select, Bruce Prichard is expected to step back from his full-time WWE Executive Director of Creative Writing & Talent duties next year after…
- Major WWE Executive Expected To Exit After Wrestlemania 43 — ExclusivePer PWInsider (via Google): with multiple sources that Bruce Prichard is likely to retire from his position as Executive Director - Creative Writing & Talent…
- Major WWE Executive Expected To Exit After Wrestlemania 43 — ExclusiveWith multiple sources that Bruce Prichard is likely to retire from his position as Executive Director - Creative Writing & Talent after Wrestlemania season,…
- Bruce Prichard Set to Retire From WWE in 2026PWInsider reported that Bruce Prichard is expected to retire from his role as Executive Director of Creative Writing and Talent after WrestleMania 43 next year.
- Bruce Prichard To Leave WWE Role After WrestleMania 43PWInsider reports that multiple sources confirm Bruce Prichard, WWE's executive director of creative writing and talent, is set to retire from his position…
- Backstage Buzz: Bruce Prichard Expected To Step Down From WWE Creative Role After WrestleMania 43Bruce Prichard is likely to retire as WWE's Executive Director of Creative Writing & Talent after WrestleMania 43 in April 2027 and stay on as a consultant,…
- Bruce Prichard Expected To Exit WWE Role After Wrestlemania 43PWInsider reports that Bruce Prichard is expected to retire from his position as Executive Director of Creative Writing and Talent after Wrestlemania 43 next…
- Bruce Prichard Expected To Exit WWE After Wrestlemania 43PWInsider reports that Bruce Prichard is expected to retire from his full-time role as Executive Director of Creative Writing & Talent after Wrestlemania 43…
Sources: Wrestling Observer · Ringside News · PWInsider · Wrestling Inc · Cageside Seats · Yahoo Sports
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